Binance Founders CZ and Yi He Adopted ‘Homer’ and ‘Marge’ Aliases
Binance co-founders Changpeng Zhao (CZ) and Yi He reportedly used the Simpsons-inspired names “Homer” and “Marge” while participating in internal company meetings and chats.
The unusual aliases reportedly became part of the company's internal culture as CZ and Yi remained closely involved across Binance and its wider ecosystem.
Yi He continues to use the “Marge” name in some meetings and internal communications, according to a person familiar with the matter.
Binance has grown into one of the largest cryptocurrency exchanges in the world, while its broader ecosystem includes BNB Chain, CoinMarketCap and other blockchain-related businesses.
Why CZ and Yi He Used Simpsons Names
The aliases appear to have been more than simple jokes.
According to the report, CZ used “Homer” while Yi He used “Marge,” referencing the central couple from The Simpsons.
The names reportedly appeared during internal meetings and communications involving Binance and related companies.
The Simpsons characters are also recognizable for their yellow appearance, which reportedly created an additional connection to Binance's yellow-heavy branding.
The use of informal aliases highlights a more playful side of the leadership culture behind one of crypto's largest companies.
CZ and Yi He Built Binance Together
CZ and Yi He are among the key figures behind Binance, which was founded in 2017.
Before Binance, the two worked together in the cryptocurrency industry. Yi He was involved with OKCoin, where she later recruited CZ as chief technology officer.
The pair subsequently went on to build Binance, which expanded from a cryptocurrency exchange into a broader ecosystem covering trading, blockchain infrastructure, investment and Web3 services.
Binance's own educational material identifies Yi He as a Binance co-founder, while official YZi Labs material also lists both CZ and Yi He among its Web3 leadership network.
Yi He Remains Closely Involved With Binance
Yi He has maintained a major role in the Binance ecosystem even as the company's executive structure has changed.
She has been involved in Binance's venture and investment operations and previously led Binance Labs, the investment arm that later became YZi Labs.
YZi Labs is now an independent investment vehicle focused on Web3, AI and biotechnology. Its official website describes the firm as an investment platform focused on creating impact across those sectors.
Official YZi Labs material also identifies Yi He as co-founder and co-CEO of Binance, while CZ is identified as Binance's co-founder.
CZ's Role Changed After Leaving Binance
CZ stepped down as Binance CEO in November 2023 as part of a settlement with U.S. authorities.
After leaving the executive position, he remained an influential figure in the cryptocurrency industry and continued to discuss Bitcoin, blockchain and Web3 developments.
Binance's official platform continues to feature CZ's commentary and appearances, including discussions about Bitcoin, altcoins and cryptocurrency markets.
His departure from the CEO role therefore did not mark the end of his involvement with the broader crypto ecosystem.
The Binance Ecosystem Goes Beyond the Exchange
The story also highlights how extensive the Binance ecosystem has become.
BNB Chain operates as a separate blockchain ecosystem supporting DeFi, NFTs, GameFi and other Web3 applications. The network's official documentation describes BNB Smart Chain as an EVM-compatible blockchain supporting a broad range of decentralized applications.
BNB Chain was previously known as Binance Smart Chain before the ecosystem was reorganized under the BNB Chain brand in 2022.
That wider ecosystem helps explain why CZ and Yi He could remain familiar figures across multiple Binance-related organizations and products.
YZi Labs Continues the Investment Legacy
Another major part of the founders' wider ecosystem is YZi Labs.
The investment organization evolved from Binance Labs and now focuses on Web3, AI and biotechnology.
YZi Labs says its portfolio includes more than 300 projects across multiple countries and sectors, demonstrating how the investment operation has expanded beyond its original Binance-focused identity.
The firm continues to work with founders and blockchain projects while maintaining connections to Binance's broader Web3 history.
A Playful Detail From Binance's Early Culture
The “Homer” and “Marge” revelation offers an unusual glimpse into the internal culture surrounding Binance's founders.
Crypto companies often operate in highly competitive markets where leadership communications are closely watched by investors, traders and regulators. Behind that public-facing environment, however, internal teams can develop informal traditions and nicknames.
For Binance, the Simpsons aliases reportedly became one such tradition.
The story also adds another layer to the public image of CZ and Yi He, two figures who helped shape one of the most influential companies in the digital-asset industry.
Meme Coins Quickly Follow the Story
As often happens in crypto, an unusual story involving prominent industry figures quickly attracted attention from the memecoin community.
Tokens inspired by Homer, Marge and the Binance founders reportedly began appearing after the aliases became public.
Such tokens can experience rapid speculative activity, but their connection to Binance or its founders should not be interpreted as official endorsement.
Binance's own educational resources warn users about risks surrounding crypto markets and emphasize that users should conduct their own research before participating.
What the Homer and Marge Aliases Reveal
The story is ultimately less about The Simpsons and more about the unusual culture that developed around Binance's founders.
CZ and Yi He helped build Binance from a startup launched in 2017 into a global crypto ecosystem spanning exchanges, blockchain infrastructure and investment operations.
The reported use of “Homer” and “Marge” provides a rare and more personal glimpse into how the founders interacted internally while building that ecosystem.
For crypto observers, the episode is another reminder that behind the highly institutional image of major digital-asset companies, informal traditions and personalities can still play a major role in company culture.
